The story / the footnote
ABOUT
I’m not quite sure what this is.
A blog? A digital magazine? A visual diary?
Maybe a little bit of all three.
YANA*, LATELY. started because I got tired of clicking on beautiful things only to land on pages so crowded with ads that I could barely find what I came for. Or saving something on Pinterest, following the link — and discovering that what was waiting on the other side had very little to do with what made me click in the first place.
So I wanted to make the opposite.
A quiet little corner of the internet filled with things I genuinely find beautiful, interesting, useful, inspiring — or simply worth talking about.
Interiors. Fashion. Beauty. Design. Objects I probably don’t need but can't stop thinking about. Affordable finds that look anything but. Things I’ve tried. Things I want to try. And, occasionally, whatever happens to be on my mind.
There is no paid advertising here.
If you see a brand, a product, a designer or a place on these pages, it’s here because I chose it — not because someone paid me to show it to you.
Think of this as my visual diary of what I’m into lately, mixed with a few thoughts along the way.
Nothing too serious.
Just something beautiful to scroll through with your morning coffee, on the train home, while waiting for someone, or during those ten quiet minutes when you don’t want more news, more noise or another thing demanding your attention.
Stay for five minutes.
Fall down a rabbit hole for an hour.
Both are perfectly fine.
Yana* /ˈjɑːnə/
noun
Serial beginner. Collector of beautiful things. Chronic overthinker, occasional risk-taker. Known to fall in love with expensive objects and impossible ideas.Still starting.